On Friday, the online retail store Bitcoin Movement, launched a limited edition streetwear line featuring a blockchain-backed system of "Proof of authenticity."
The 300-item collection, which was designed with input from British entrepreneur and rapper Zuby, consists of 50 hoodies, 125 Hats, and 125 T-Shirts, all bearing the logo '21 Million,' representing the maximum amount of Bitcoins that will ever be mined.
Each piece in the collection, which is titled "Take the Power Back," contains an near-field communication chip linked to the VeChain blockchain.
Through a mobile application provided by the Bitcoin Movement, customers can scan a sticker attached to the garment, and the application will retrieve product information from VeChain in real-time.
If the product is authentic, the application will display the message "100% Genuine Verified".
The app will display the specific version number of the garment and the unique transaction ID linking it to the blockchain.
Founder of The Bitcoin Movement, Daryl Kelly commented, "I wanted our first blockchain limited edition collection to be truly representative of the philosophy of Bitcoin. Embodying the attributes that have made it so disruptive, successful, and attractive to those who seek truth and transparency. VeChain's industry-leading public blockchain technology perfectly fits our movement."
This collaboration isn't the only instance of limited release fashion relying on blockchain technology to deter knock-offs.
Recently, fashion makers around the world have begun to adopt blockchain technology in the field of supply chains or in the field of product authenticity verification.
On September 3, Fashion House Alexander McQueen, launched a new blockchain-powered label that enables both designers and consumers to securely register and trade clothing.
Bitcoin Movement launches collection of blockchain-backed streetwear designed by Zuby
Publicado en Nov 15, 2020
by Cointele | Publicado en Coinage
Mencionado en este artículo
Another mainstream company is seeking approval to invest in crypto
Anthony Scaramucci's investment firm, SkyBridge, seeks approval from the SEC to invest in crypto.
COVID-19 popularized decentralization, but blockchain may not catch on
On Nov. 9, drugmaker Pfizer announced that its COVID-19 vaccine is 90-plus percent effective, and even though it may be premature to proclaim the pandemic's end - as the virus continues to rage in the United States and Europe - once can at least speculate: Where will blockchain adoption stand when the crisis abates?
Bitcoin hits new 2020 high at $16.7K -Traders expect bigger breakout
The price of Bitcoin hit a new yearly high at $16,717 on Binance.
The next big crypto market could be fantasy sports, says Messari
As "Digitally native" ecosystems like esports continue to synergize with blockchain technology, industries like fantasy sports could be primed for mass adoption, says digital research firm Messari.