Coinbase Catalyzes Institutional Adoption With New Product Suite

San Francisco-based Coinbase has announced the launch of a range of new products designed to attract institutional organizations to the rapidly evolving cryptocurrency and blockchain ecosystem.

The formal launch of Coinbase Custody alongside several other offerings has placed institutional financial organizations directly in the sights of the exchange platform as more sophisticated institutional participants enter the crypto environment.

The new storage solution will leverage Coinbase's experience with storing more than $20 billion of cryptocurrency and was first announced by Coinbase co-founder and CEO Brian Armstrong in November 2017.Today we're announcing the Coinbase suite of institutional products.

In addition to the new Coinbase Custody solution, the newly-created Coinbase Chicago office has will be launching Coinbase Markets, a new solution that is set to enhance what is already the deepest pool of liquidity in the crypto market.

Coinbase Markets will provide a centralized pool of liquidity for all Coinbase products as well as deliver a range of new features including latency performance, institutional connectivity and access, on-premise datacenter colocation services, as well as settlement and clearing services.

Another unique product launched alongside Coinbase Markets and Coinbase Custody is the new Coinbase Prime solution.

Specifically designed to " provide a suite of tools and services that institutional investors rely on when trading cryptocurrency," Coinbase Prime will offer both lending and margin financing products, OTC trading, algorithmic trading, market data, and research products to qualified clients.

We are also excited to announce the launch of Coinbase Prime, a new platform designed specifically to provide a suite of tools and services that institutional investors rely on when trading cryptocurrency.

"There is clear demand from institutional clients and financial services professionals for more specific solutions with regard to cryptocurrencies that address their sophisticated needs. Through new products like Coinbase Prime and Coinbase Custody, we're building the necessary capability for institutions that allows cryptocurrencies to be traded and stored in a compliant, trusted and efficient manner."

Lastly, the launch of the new Coinbase Institutional Coverage Group will see the platform launch a new service that will deliver sales trading, research, market operations, and client services support to institutional clients.