UK-based trading platform eToro has signed an advertising deal with seven Premier League football clubs paid in Bitcoin for the first time, the parties revealed Tuesday, August 21.
According to various sources, UK clubs Tottenham Hotspur, Brighton & Hove Albion, Crystal Palace, Cardiff City, Leicester City Football Club, Newcastle United and Southampton announced they had signed up to host eToro advertisements.
Blockchain and cryptocurrency integration in football stadiums and the industry will also form a focus for the partnerships, eToro so far not giving details as to the nature of the "Exploration."
The move marks a fresh milestone for cryptocurrency integration in mainstream football.
Sporadic experiments have already come from clubs elsewhere, including Turkey, where Harunustaspor hired a professional player for Bitcoin in January.
"This is very much the first step on a long road to football fully embracing bitcoin and the underlying blockchain technology," eToro's UK managing director Iqbal V. Gandham meanwhile said quoted by The Drum.
Last week, the Union of European Football Associations, more commonly known as UEFA, confirmed it had deployed a Blockchain-based ticketing system as part of a phased rollout.
Seven Premier League Football Clubs Sign Bitcoin Advertising Deal With eToro
Publicado en Aug 21, 2018
by Cointele | Publicado en Coinage
Coinage
Mencionado en este artÃculo
Noticias recientes
Ver todo
Blockchain Bites: Bitcoin's Run, Uniswap's Hemorrhaging Value, Anchorage's Banking Bid
Bitcoin is nearing all-time highs in price and market cap last set three years ago.
Japan's megabanks to lead experiment with digital yen
We have, in order, Cheese Bank with a $3.3 million theft, Akropolis with its $2 million loss, Value DeFi with a whopping $6 million exploit and finally Origin Protocol's loss of $7 million.
Number of new Bitcoin addresses spikes amid growing FOMO
Japan's three largest banks, as part of a group of 30 private sector actors, are set to collaborate on an experiment with a digital yen.
Not just Wall Street: Quant trader explains why Bitcoin price is going up
Sam Trabucco, a quantitative trader at Alameda Research, believes four general factors are pushing up the price of Bitcoin.