Sports blockchain venture Chiliz has announced a strategic partnership with Binance Chain, the mainnet of major cryptocurrency exchange Binance.
As previously reported, Chiliz is a sports industry-oriented digital currency that powers the tokenized fan engagement platform and blockchain-powered mobile app, Socios.com.
High-profile Socios partners to date have included major soccer teams Paris Saint-Germain and Juventus, who plan to use the platform to launch fan token offerings for their club-branded tokens, which will confer voting rights for club-related polls and offer rewards for their holders.
While crypto exchange Binance was already a backer of the Chiliz venture, Chiliz and Socios.com CEO Alex Dreyfus has underscored that the new integration with the Binance Chain mainnet will increase Socios.com's access to the liquidity pool of the worldwide Binance community.
Sports fans, Dreyfus noted, represent an addressable audience of 3.5 billion globally, opening up the possibility of bringing blockchain to a wider audience via collaboration with the industry's global brands and household names.
According to the release, Binance Chain integration will enable Chiliz to deepen blockchain implementation in their consumer-oriented product, and to offer services such as "Instant payments, prepaid gift cards and micro-transactions for digital services."
With Socios partner club fan tokens - such as PSG and Juventus - currently under development, the press release states that once $CHZ has been successfully integrated, these forthcoming fan tokens could also in future be issued on Binance Chain.
Chiliz - which reportedly raised over $66 million through private placement from investors in 2018 - will reportedly release further news in coming weeks, in particular concerning the partial migration of ERC20 tokens to BEP2 - the technical standard for the Binance Chain mainnet.
The Binance Chain mainnet was launched in April of this year, with the intent to build a basis for issuing new cryptocurrencies and initial coin offering tokens.
In December 2018, Brazilian premier league soccer club Atletico Mineiro launched its own fan utility token dubbed "GaloCoin."
Sports Blockchain Venture Chiliz Announces Strategic Partnership With Binance Chain
Publicado en May 17, 2019
by Cointele | Publicado en Coinage
Mencionado en este artículo
Another mainstream company is seeking approval to invest in crypto
Anthony Scaramucci's investment firm, SkyBridge, seeks approval from the SEC to invest in crypto.
COVID-19 popularized decentralization, but blockchain may not catch on
On Nov. 9, drugmaker Pfizer announced that its COVID-19 vaccine is 90-plus percent effective, and even though it may be premature to proclaim the pandemic's end - as the virus continues to rage in the United States and Europe - once can at least speculate: Where will blockchain adoption stand when the crisis abates?
Bitcoin hits new 2020 high at $16.7K -Traders expect bigger breakout
The price of Bitcoin hit a new yearly high at $16,717 on Binance.
The next big crypto market could be fantasy sports, says Messari
As "Digitally native" ecosystems like esports continue to synergize with blockchain technology, industries like fantasy sports could be primed for mass adoption, says digital research firm Messari.